How One Contractor Improved Their Bidding Process for Smarter Wins

Noah's Park & Playgrounds

Winning bids isn’t just about the lowest price; it’s about speed, consistency, and trust in your process. In contracting, the way you manage bids can make or break your ability to grow.

For Noah’s Park and Playgrounds, a commercial contractor specializing in playgrounds for HOAs, schools, churches, and daycares, the challenge wasn’t their craftsmanship or reputation. After nearly 25 years in business, they knew how to build. The problem was how to keep up with growth when their systems were stuck in the past.

“We came from a CRM that didn’t really have a lot of features, didn’t really do a lot,” said Seth Bunce, COO of Noah’s Park in a recent conversation. “We were kind of just all over the place with data and how things were organized.”

Like many contractors, Noah’s Park was piecing together quotes, managing projects, and chasing bids with outdated tools. The old quoting system was bare-bones - working but just barely. Sales reps had their own ways of doing things, and consistency was impossible. What they wanted was clarity, automation, and a partner to help them scale without slowing down.

Case Study Highlights

• Client Industry: Commercial contracting (playground construction for HOAs, schools, churches, daycares)

• Problem: Inconsistent quoting methods, messy data, and slow manual processes that left leadership without visibility and reps wasting time

• SETGO’s Solution: Implemented Salesforce Sales Cloud and CPQ, introducing automation, standardized quoting, and clear pipeline visibility. Later expanded into Managed Services to keep momentum

• Outcome: Faster, cleaner bids, consistent sales alignment, leadership confidence in the numbers, and ongoing improvements across sales and marketing.

The Challenge: Messy Data and Inefficient Bidding

Noah’s Park had a small but busy team of 14 employees, with up to six working on quotes at any given time. Every bid mattered, but their process left too much room for error:

• Inconsistent methods: Each rep created quotes differently, leading to confusion when jobs moved forward.

• Manual, repetitive work: Adding products and line items meant retyping details again and again.

• Lack of visibility: Leadership couldn’t always see where bids stood or how work was progressing.

As Seth put it, “Somebody was doing it an old way, somebody’s doing it some other way, and then it finally gets ordered and it’s just a mess because we don’t have a process.”

The leadership team knew they needed a better way — one that could eliminate repetitive steps, bring consistency across the sales process, and ultimately help them win more bids with less wasted time.

Why They Chose SETGO

Noah’s Park explored Salesforce, but what gave them confidence was the partnership with SETGO.

“The biggest thing would be just the experience that SETGO has with onboarding different companies to Salesforce,” Seth explained.

From the beginning, communication stood out.

“I never had to reach out to ask what was going on. They always met deadlines. I’ve got enough going on as it is — I don’t need to check back in and say, ‘Hey, where are we at on this?’ That was huge for us.”

Even more important was SETGO’s collaborative style. Instead of just taking orders, they acted like part of the team.

“I told them early on, if there’s something I say that just sounds insane, please say so. And they’ve held to that. It’s never, ‘You’re wrong, do it this way.’ It’s, ‘I see what you’re doing — what if we tweak it this way?’ It feels like I hired somebody in-office and we worked together to achieve the goal.”

The Solutions: Automating and Standardizing the Bid Process

Working with SETGO, Noah’s Park moved into Salesforce with automation and CPQ (Configure, Price, Quote) at the center.

Key improvements included:

• Automated quoting: Sales reps could quickly add products, and the system would automatically generate related line items — eliminating repetitive steps.

• Consistent processes: Everyone followed the same workflow, so quotes were clean, accurate, and professional.

• Pipeline visibility: Leadership could finally see everything in one place, giving them the clarity to make better business decisions.

“That helped tremendously,” Seth said. “Now sales reps can go in, add stuff real quick, get the quote made, send it, and go to the next thing.”

With the new systems in place, the next step was seeing how SETGO’s ongoing partnership could help them continue improving.

Standout Moments: Collaboration That Feels Like Part of the Team

For Seth, the difference wasn’t just the technology — it was the way SETGO worked alongside the team.

“It’s very personal. It’s easy to chat with them, get along. The meetings go well. I don’t want to meet every week with someone who’s not invested. But you can tell SETGO is focused, and we make progress every time. Honestly, it feels like I hired someone from SETGO to work with us.”

This level of trust naturally led to SETGO’s Managed Services, which gave Noah’s Park a way to keep optimizing without adding stress or complexity.

Managed Services: Continuous Support and Collaboration

Initially, Seth thought SETGO would set up Salesforce and walk away. Instead, Noah’s Park discovered the value of a Managed Services agreement.

“We’ve had stuff like that in the past where it felt more like someone on retainer. You’d go to them when you needed something, try to find time, and it always felt disjointed. This is different. With SETGO, it’s collaboration. We have recurring meetings, they know what’s going on, and we’re always talking through ideas.”

This continuous partnership means new ideas can be tested, processes refined, and the system evolves alongside the business.

“I thought for sure it was just going to be, ‘Here’s Salesforce, see you later.’ But it’s like, ‘Here’s Salesforce, here’s an employee,’ and now we can really run with it. That’s been huge.”

The Outcome: Less Stress, More Wins

Today, Noah’s Park has a sales process that works as hard as their crews do in the field. Bidding is faster, cleaner, and more consistent. Leadership has confidence in the numbers. And the whole team can focus on building playgrounds — not chasing down messy spreadsheets.

When asked to describe SETGO in three words, Seth didn’t hesitate.

“Knowledgeable, personable, relaxed. There’s no stress, no frustration. I deal with a lot of vendors, and I don’t think I’ve ever gotten frustrated with SETGO. It’s way better than I expected.”

Final Thoughts

For commercial contractors, time is money, but clarity is priceless. Whether you’re a CEO trying to scale, a project manager juggling bids, or an apprentice seeing the bottlenecks firsthand, you know the pain of inefficiency.

Noah’s Park proves there’s a better way. With the right partner, your bidding process doesn’t have to be a bottleneck. It can be a growth engine.

The right systems don’t just help you bid faster, they help you win the projects that actually grow your business. Book a FREE Bidding Strategy Audit today, and we’ll identify where your current process holds you back and how to align it for smarter, more profitable wins.